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The Senior Care Industry


If you are considering starting a senior care franchise, it’s important to that you learn more about the industry as well as the market potential.  Senior home care services can cover a wide range of needs, from homemaking and companionship to medication reminders. At Homewatch CareGivers, these services also include personal care, which might involve helping with bathing, dressing, and grooming. Personal care is more hands-on than companion care, and is often for individuals recovering from a procedure or illness, or for people living with a chronic illness. Homewatch CareGivers’ personal and companion care services focus on the client, regardless of age or diagnosis, with a customized care plan that addresses the needs and preferences of the individual as well as his or her living situation.

Home Care Industry Statistics

More people are choosing to remain in their homes as they age. Various studies on aging, including a 2009 AARP study, have found that up to 89% of seniors want to live in their own homes as long as possible. The senior population has become the fastest growing segment in the United States; thus, the need for home care businesses will continue to increase. 



The U.S. Census Bureau predicts that people over the age of 65 will comprise about 20% of the U.S. population by 2030.

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About 70% of people age 65 or older will need long term care services in their lifetime. (2012 U.S. Department of Health and Human Services)

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Direct-care workers - CNAs, Home Health Aides - are expected to be the largest occupational segment by 2020. (2010 Bureau of Labor Statistics)

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"I feel that in the next two decades, the home care market potential is going to explode."

Sue Cook – Las Vegas, NV

" I rode the wave of Corporate America for 30 years, but owning and running my Homewatch CareGivers franchise means more to me than anything else I’ve ever done." 

Larry Aronson – South Orange, NJ

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