Client Acquisition Model
A Smarter Home Care Franchise
Forget cookie-cutter franchising models. Individuals seeking franchise ownership want to run their own businesses with autonomy, rather than simply taking orders from a corporate franchise office. These franchisees bring a fresh energy to franchising that is fueling a new business model.
Homewatch CareGivers® meets its enterprising franchisees halfway with a proven system and the tools needed to succeed while remaining open to the experience, skills, and local knowledge that franchisees bring to the brand. This opens the door to the many various revenue channels in our industry, as we understand that not all are relevant or important to every franchisee and every market. We encourage flexibility and independence among our franchisees when it comes to selling and marketing services, as we simultaneously guide them with our proven best practices. While working within brand guidelines, our franchisees grow their business in local communities in unique ways. Continue reading below to learn more about the main elements of our client acquisition model.
Contact us today to learn more about our home care franchise opportunities!
Strategic Planning & Market Positioning
At Homewatch CareGivers, we offer a proprietary Market Action Plan that helps new owners maximize their marketing and sales efforts from initial strategy to tactical execution. We work collaboratively with new franchisees to help them deeply understand their market and explore topics such as demographics, competition, differentiators, and other factors before developing location-specific sales and marketing strategies and tactics with financial goals.
This market plan plays to the strengths, interests, and expertise of the individual franchisee as well as to our expertise as a premier home care franchise.
A Proven & Customizable Franchise Toolbox
Regardless of the targeted markets selected by the franchisee, we have built a proven arsenal of tools and resources throughout nearly four decades in business.
Among others, these include:
- Staff expertise in franchising, home care, healthcare, marketing, operations, and more
- Marketing materials and tools tailored to specific audiences
- Customized local website that includes a personal story and video with location-specific services
- Recommended strategies and best practices
- Guidance and tools for local social media and localized internet marketing campaigns
- Training and testing through Homewatch CareGivers University on various health conditions
- Sensitivity training for specific audience demographics by culture, religion, diagnosis, etc.
An Effective Sales Approach
We promote a diagnostic selling approach, which can be used to market to any audience by identifying and providing solutions to specific needs. We also provide proven tools for recruiting and managing direct sales staff, as well as strategic market planning to allocate sales efforts according to specific market needs, business goals, and strengths informed by our proprietary Market Action Plan.
At Homewatch CareGivers, our home care franchise opportunities feature our innovative client acquisition model. Call us at (888) 718-5318 or request more information by filling out our online contact form below.