Care to Stay Initiative Focuses on Caregiver Retention

The Homewatch CareGivers Care to Stay approach evaluates how owners recruit, hire, onboard, develop and retain caregivers.

The demand for the kind of professional care that Homewatch CareGivers provides is on the rise even as the labor market continues to tighten. According to the 2017 Home Care Benchmarking Study, the median rate of caregiver turnover in the home care industry has risen from 39.4% in 2009 to 65.7% in 2017. With this in mind, Homewatch CareGivers is especially committed to helping franchise owners hire and retain valuable care professionals for their home care businesses.

Homewatch CareGivers understands that the success of a home care business depends on retaining service delivery professionals. Homewatch CareGivers’ Care to Stay initiative is a strategic approach to recruiting, hiring, onboarding and developing caregiving staff. The goal is to provide sustainable jobs to caregiving staff, maintain consistent quality of care for clients, and increase caregiver retention which in turn drives revenue to franchise owners. Care to Stay identifies best practices that franchise owners with good retention have for hiring, onboarding, training and developing their top employees. Practices include providing job descriptions with clear expectations and resources such as in person orientation and hands-on training, involving caregivers in important care team decisions, empowering and fostering a strong team through recognition programs, and methods to ensure regular hours and paycheck continuity.

Homewatch CareGivers also has a professionally-developed training platform that helps caregivers keep their skills updated with the latest online accredited courses, and equally important, deliver job satisfaction. After all, keeping employees happy is one of the best ways to retain them and build a profitable home care business. The training also helps care professionals stay up to date on annual state certification requirements.

The home care market is expanding exponentially and Homewatch CareGivers provides franchisees with every tool and support system necessary to build a thriving home care business, a system which keeps both employees and clients happy.

Learn more about ongoing support that Homewatch CareGivers franchisees enjoy.