How to Increase Social Capital for Seniors

By Homewatch CareGivers Franchise Opportunities

“Social capital” is the term scientists often use to describe the strength of our social relationships, and the extent to which we feel physically and emotionally supported by our communities. In recent years, many health researchers have found that consciously building up social capital can help seniors feel less isolated, as well as reap all the benefits of aging in place.

Here at Homewatch CareGivers, we’re dedicated to helping seniors live happier and healthier lives, and ensuring they can stay in their own homes without feeling isolated. Through our innovative caregiving approach, we can build up valuable social capital for seniors, improving both their lives and our communities on the whole.

In this post, we’ll discuss why social capital is so important for seniors — and how you can help as a franchise owner at Homewatch CareGivers.

How Does Social Capital Benefit Seniors?

As we age, it becomes difficult to move around the house, let alone visit the doctor or get out to the grocery store. When seniors have higher social capital through a network of trusted friends, neighbors, and associates, however, it becomes much easier for them to get adequate medical care and companionship. But social capital provides much more than just errand assistance: A 2011 study published in the Journal of International Neuropsychology revealed that seniors who felt socially engaged actually saw a 70% reduction in cognitive decline.

In another series of studies performed at the Drexel University School of Public Health, researchers found that seniors who lived in communities with high social capital had significantly higher physical mobility levels to match. They were also 22% more likely to get important cancer screenings and other healthcare treatments, as compared with seniors with low social capital.

Enriching Our Communities Through Caregiving

By offering quality in-home care services, our senior care franchise model has been able to tap into a deeper need for senior citizens and their families. Because more than 35% of adults over the age of 45 now report regular feelings of loneliness, building strong connections within local communities has become more important than ever before, and may help to prevent many people from experiencing isolation as they age.

Here are some of the ways our franchise locations try to improve social capital through caregiving:

  • Genuine companionship. By taking the time to get to know each senior they visit, our franchisees’ professional caregivers often develop real and impactful relationships with each individual, building up that crucial sense of connection.
  • Reliable assistance. Whether it’s driving someone to a social visit or helping them with personal grooming needs, a qualified in-home caregiver can make sure that seniors stay mobile and engaged with the outside world.
  • 24/7 availability. With our 24/7 availability, it’s more likely that seniors will feel supported and prepared for any emergencies. That assurance alone can have a positive psychological effect, and ward off feelings of isolation.

Why Choose Homewatch CareGivers?

If you want to build a business that will let you make meaningful contributions for others, Homewatch CareGivers may be the right choice for you! With an emphasis on education and customizable care plans, we have a proven business model that has been shown to help families around the country.

Are you interested in learning more about our franchise opportunity? Call (844) 220-0887 for more information today!

Let’s Make Home Care Better. Together.

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