The Benefits of Starting a Home Care Franchise in a Small Town

caregiver smiling at an elderly woman

While opening a home care franchise is a big undertaking, it doesn’t always have to happen in a big city. It might seem like a no-brainer to open a business in a large market; however, this also means you have a lot more business competition and a broader area to reach.

We know that many of our current franchise owners were born and raised in small towns, which is one reason we emphasize supporting the local community. Opening a home care business in a small town, especially during the current health climate, can present several benefits rarely considered.

Before you make up your mind and stake your claim on a metropolitan area, take a look at reasons you may want to take a closer look at a charming small town for your in-home care franchise business.

Helping Address Local Issues

Like large metropolises, small towns have their share of local problems that can include a lack of home care options, reduced access to health care, and more. When prospective franchise owners have their eyes on rural or small-town areas, it presents an opportunity to help address these care issues for seniors. Franchisees may find themselves filling home care gaps for many elderly individuals who are planning for the potential of in-home care in the future.

At Homewatch CareGivers®, we believe it’s our job to help address and impact local communities with our services. One of the core tenants we drive home for our franchise owners is to make a difference in their communities. We also aim to:

  • Provide franchise owners with the tools
  • Honor the tireless and hard work of our caregivers
  • To serve as a vital part of the care continuum to deliver best-in-class care to every client
  • Provide our franchisees with comprehensive support from the very beginning and throughout their tenure with us

Taking an interest in a small town’s issues can show the residents that you’re invested and trying to acclimate into the community. As a franchise owner, when you become a stakeholder in a town’s problems, you transform yourself into a trusted ally people can count on.

Removing Workplace Stress

The hustle and bustle of big-city living can take its toll on many people. In 2011, German and Canadian researchers cited in a study that individuals living in cities showed increased brain activity in the amygdala—a brain region related to fear—compared with participants living in rural areas and smaller towns. This isn’t to say that a city dweller is more stressed or fearful than a small towner, only that they tend to experience more stress than someone living in a small town.

Entrepreneurs with small-town franchise aspirations can take advantage of the fresh air, reduced traffic, and quell bouts of stress by simply stepping outside and taking in the quietness of the surroundings. While geographic isolation could present technological challenges, a reprieve from high-stress levels may just be worth considering a small community for a home care franchise.

A Higher Demand for Home Care

Many seniors living in small towns have likely lived there their entire lives and don’t plan on aging in place anywhere else. According to a report by Rural Home, approximately 13% of America’s population is 65 or older, and 16% of small-town residents are over the age of 65. In fact, more than a quarter of all seniors live in small towns. The numbers look very promising for prospective franchise owners considering a small town as the perfect place to set up shop.

A Small-Town Franchise Opportunity with Homewatch CareGivers

The ability to offer individualized and customized services makes owning an in-home care franchise in a small town a very unique opportunity to take pressure off families looking for extra support. Many people are looking for safer care alternatives, especially amid the global pandemic.

Fortunately, Homewatch CareGivers has open and available territories ready for a business-savvy entrepreneur who enjoys a challenge, is prepared to support a small community with in-home care service, and wants to genuinely make the lives of seniors better across the country.

If you’re ready to get started, call the Homewatch CareGivers franchise team at (888) 718-5318 or contact us online. We can’t wait to help you find a city or town that’s a perfect fit.
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