During a time when payment rates and the staffing crisis are stifling home care growth, Homewatch CareGivers is thriving. During the first quarter of 2023, the company, which offers both medical and nonmedical home care services, signed six new franchise agreements for a total of seven territories.

Brand President Todd Houghton, who joined the company in November 2022, believes the aging of the population and people’s desire to age in place are only enticing more potential owners. And with the company’s emphasis on teaching franchisees the keys to recruit and retain employees, particularly nontraditional ones, the company is poised to increase its staff. McKnight’s Home Care Daily Pulse sat down with Houghton to find out more.