Our Executive Team

  • Julie R. Smith
    Julie R. Smith President & Chief Executive Officer

    Julie joined Homewatch CareGivers, LLC in 2015 and serves as President and Chief Executive Officer. In this capacity she is responsible for growth at the enterprise level, as well as the structure and execution of the Franchise Support Center. Julie has gained more than 20 years of executive experience in education, technology, retail and home care. During her career, she served as a senior executive, as a franchisor and a franchisee, so she brings these unique perspectives to HWCG. By providing care to a parent living out of state, Julie gained an understanding on a personal level that is at the core of the Homewatch CareGivers, LLC mission: to support families with compassion and integrity by providing high quality in home care. Julie also has a passion for helping small business owners fulfill their professional aspirations and is excited to support Homewatch CareGivers, LLC as the organization expands its presence nationally and internationally. Julie hold a Bachelor's degree in Business Administration from the University of Denver as well as an MBA from Thunderbird’s Global School of Management.

  • Jennifer Tucker, MHS
    Jennifer Tucker, MHS VP of Marketing & Business Development

    As she has for more than 15 years, Jennifer continues to be an integral part of the Homewatch CareGivers, LLC team. Her tenure in the home care industry brings valuable insight into the competitive landscape, target market, and the unique dynamics of franchising. As VP of Marketing and Business Development, Jennifer and her team dedicate themselves to the growth of the brand, the support of Franchise Owners in their direct sales and marketing efforts, and bringing opportunities - via partnerships and industry knowledge - to the system to ultimately drive profitable revenue. Prior to joining the Homewatch CareGivers family, Jennifer worked in case management, and health promotion. From these past experiences, she brings a robust understanding of the ever-changing health care industry. After receiving a Bachelor’s degree in English and Government/Law from Lafayette College in Easton, Penn., she earned a Masters of Health Sciences from the Johns Hopkins School of Public Health in Baltimore.

  • LaShelle Taylor
    LaShelle Taylor VP Franchise Support, CFE

    LaShelle joined Homewatch CareGivers, LLC in June 2006 as the Vice President of Franchise Support. LaShelle and her team bring a wealth of knowledge and expertise to their support of the entire network. Their work includes operational brand standard compliance as well as the creation of tools, training and resources that allow our Franchise Owners to provide the highest quality of care across the country. Before joining Homewatch CareGivers, LLC, LaShelle spent the last 20+ years in executive positions within the franchise industry. She is a graduate of the University of Wyoming with a degree in psychology. She is passionate about combining the entrepreneurial spirit of Franchise Owners with the proven Homewatch CareGivers business model. LaShelle holds a Certified Franchise Executive and Certified Senior Advisor designation.

  • Chip Baranowski Director of Franchise Development

    Chip Baranowski has nearly three decades of franchising and business development experience. He has worked for 7 different franchise companies and ran his own franchise consulting business with FranNet. He joined Homewatch CareGivers, LLC in 2016. He is an expert with sales of new and existing franchises and developing franchise sales processes to help grow the network. He graduated from the University of Wisconsin-Stevens Point with a BS in Communications and a minor in Psychology. He is a member of the Sandler Sales President’s Club. In 2010, he received his Certified Franchise Executive certification from the International Franchise Association.

  • Jean Forbes
    Jean Forbes Director of Support, CFE

    Jean has been with Homewatch CareGivers, LLC since 2006. She provides operational guidance and business growth support for Franchise Owners both domestically and internationally. In particular, she works closely with all emerging owners to facilitate a rapid ramp up of their business and directs our in-house new Franchise Owner training. Jean previously worked for International Networks, a subsidiary of Comcast Corporation, where she supported business partners throughout Europe, Asia and Canada. She excels in business management and operational support. Jean graduated from the University of Minnesota with a double major in German and History. She holds a Certified Franchise Executive designation through the International Franchise Association and has a Certified Senior Advisor designation.

  • Joanne Marthe
    Joanne Marthe Director of System Operations

    Joanne has been with the Homewatch CareGivers, LLC Franchise Support Center since 2006. Joanne’s 20+ years in project management and process development combined with the knowledge she has gained by holding several positions within Homewatch CareGivers allow her to fully understand the scope of the day-to-day business. Joanne has a Business Analysis Certification through Duke University, a Strategic Organizational Leadership certificate, and a Six Sigma Green Belt. She previously worked as a Process Engineer at Level 3 Communications and as a Lead Process Analyst for Qwest Communications. Joanne has taken what she has learned and it now applying it towards improving the quality of our Business Management System, Homewatch CareGivers Care+.

  • Jennifer Ramona
    Jennifer Ramona Director of Business Development

    Jen joined Homewatch CareGivers, LLC in 2013 and as Director of Business Development she is responsible for leading and overseeing the development and growth of our Franchise Owners’ profitable business through national and regional strategic alliances. She also energizes growth by fostering a strong, productive sales culture with processes and tools to achieve excellence in sales, hiring, compensation, accountability, territory management, and account call approach. Further, she focuses on business facing content and materials to support positioning in the local market. Jen draws from over a dozen years of healthcare experience in roles that encompassed the spectrum of operations and sales, from field-level through executive management. Her diverse healthcare background lends itself to a unique, well-rounded insight that she brings to the development of sales processes training and tools needed by the Homewatch CareGivers, LLC network. Jen graduated from Boston University with a degree in Marine Biology and International Relations, with graduate work in environmental science/human health risk assessment and counseling.

  • Joe Stefanko
    Joe Stefanko Director of Franchise Operations

    Joe’s focus as Director of Franchise Operations is to assist in the development of any processes and policies that are needed for Franchise Owners to operate efficiently and within state and federal guidelines. Joe graduated from the University of Mount Union with a BA in Elementary Education. In 1994, he began his career in home care working with individuals with developmental disabilities as a caregiver and supervisor. In 2003, he joined the team at Homewatch CareGivers of Central Ohio as Chief Administrator. In 2008, he joined the Franchise Support Center as Field Operations Manager and has been in his current role as Director of Franchise Operations since 2014. In 2018 he received his SHRM-CP certification and is a current member of the Home Care Association of America (HCAOA) and Society for Human Resource Management (SHRM).

  • Bryant Veazey
    Bryant Veazey Director of Financial Systems & Analysis

    Bryant Veazey serves at the Director of Financial Systems & Analysis, and joined the organization in 2018. In this capacity Bryant oversees the Business Intelligence function of the organization, and is responsible for Franchise Owner support in the areas of finance and individual unit operational metrics. Bryant brings a wealth of experience to HWCG, LLC, having most recently served as the Lead Finance Executive for the Champa Group, which is an organization focused on retention and staffing services for senior care providers. Prior to that, he served as the CFO for the Behre Dolbear Group based in Denver, and has worked internationally in London, Paris and St. Petersburg in prior roles, holding senior positions in accounting and finance. Bryant brings a passion for the senior care sector and a deep knowledge around the recruitment and retention of employees such as Caregivers to HWCG, along with a broad-based understanding of the financial and accounting functions for small business owners as well as large corporations. Bryant holds a BA Degree from Southwestern University as well as an MBA from Columbia University.